Work

Saba Software, Inc.
Redwood Shores, CA
Director, Online Marketing
February 2, 2007 - Present
Responsible for all online and web marketing initiatives, including Saba.com, email campaigns, SEO, SEM, online editorial content, and online ad & lead generation campaigns. Managed a staff of two, plus vendors and contractors. More details to come.

Pillar Data Systems, Inc.
San Jose, CA
Sr. Mgr, Digital Marketing
August 18, 2005 - January, 2007
Responsible for all online and digital marketing initiatives, including Pillardata.com, email campaigns, web seminars, search engine optimization, online editorial content including whitepaper development, and online awareness and lead generation campaigns. Managed a budget of $600K+, contractors, and agency relationships. Lead generation campaigns generated the largest number of leads at the lowest cost, with most guaranteed online lead gen campaigns over-delivering by 200+%. Also responsible for in-house podcasts, videocasts, and multimedia sales tools. In-house expert on digital video, digital audio, and website usability.

Siebel Systems, Inc.
San Mateo, CA
Director, Web Marketing & Operations
September 20, 1999 - August 18, 2005
Responsible for the web marketing strategy, branding, and production of Siebel System's external online marketing, including siebel.com, global strategic alliance websites, and product microsites, which are responsible for the largest number of qualified leads generated at the lowest cost. Created all editorial, graphic, production processes and guidelines for the web marketing team and all content owners. Responsible for tracking lead generation, website traffic analysis, user retention, marketing campaign metrics, and search engine optimization. Recent accomplishments include the enterprise customer sales portal program and increasing landing conversion and translating the company's 2005 rebranding campaign across all online properties working in conjunction with corporate marketing.

Novell
San Jose, CA
Website Manager
October 5, 1998 - September 17, 1999
Responsible for electronic marketing for sales-related websites, including shopnovell, Novell corporate partnerships, and miscellaneous projects. Created site designs, graphics, animated banners, editorial content, and HTML scripting for public website and intranet. Personalized newsletter initiative resulted in a 20% return, an eight-fold increase in subscribers, and a 50% increase in monthly sales.

CTB McGraw/Hill
Monterey, CA
Marketing Communications Design/Production Specialist & Website Manager
November, 1997 - October 2, 1998
Designer and manager of CTB's website. 1997-98 CTB Product and Services Catalog (216 page, 4-color catalog). Managing editor and writer of CTB's company newsletter. Designer of CTB's national advertising campaign for 1997. Designer of various product brochures, CD-ROMs, booth graphics, and other collateral.

Sony Imagesoft PC
Monterey, CA
Senior Interactive Designer
May, 1993 - October, 1995

• Highlight's PUZZLEMANIA: interactive design, art direction, and production
• The Haldeman Diaries: digital video, audio, and screen art production
• Wheel of Fortune: production management, screen art production
• Jeopardy!: production management, screen art, digital video and audio
• Sony Sampler: interactive design, art direction, and asset production
• Beavis & Butthead, Playboy CD-ROM screensavers: asset production
• ABC News Earthquake!: asset production
• Wilson Learning Relate with Ease: interactive design, scripting, production
• Wilson Learning Decide for Sure: interactive design, scripting, production
• IMC First Aid Basics: digital video and audio production

Warner New Media
Interactive Designer/Digital Video Editor
October 1990 - February 1993

• AMC Cancer Information Guide: producer and interactive designer (version 1.1)
• HellCab: digital video and audio production
• Funny: digital video and audio production
• IBM Orchestra Laserdisc Demo: video production manager, editorial assistant
• Sports Illustrated Sports Almanac: demo production
• Sports Illustrated's Gold Rush: digital video and audio production
• Brahm's German Requiem: help section design and production, Hypercard scripting
• Young Person's Guide to the Orchestra: scripting, video/still production manager

Website Design

• Splash! Bar & Grill (2006, no longer my design)
• San Jose Gay Pride Website (2006, no longer my design)
• Siebel-HP-Deloitte.com (March, 2005)
• Siebel.com (October, 2004)
• Hi-Res Engineering (November, 2004)
• Farbest Brands (September, 2004)
• Point Newspaper (January, 2004)
• Macs Club Bar (August, 2003)
• Renegades Bar (August, 2003)
• Siebel-Microsoft.com (October, 2002)
• Siebel User Week (June, 2002)
• Web of Culture (September, 2001)
• Siebel-Compaq.com (now Siebel-HP.com, November, 2000)
• Mancini's Sleepworld (June, 2000, no longer my design)
• Siebel Systems (March, 2000)
• The Otter Project (January, 2000)
• The 641 Club (September, 1999)
• Meridian Global Resources (July, 1999)
• JETRO San Francisco (July (1999) - original design
• shopnovell (May, 1999)
• Novell Global Partner Summit 1999 (January, 1999)
• Novell Corporate Partnerships (May, 1999)
• Sony New Technologies (division dissolved)
• PC Financial Network MagicBroker (division dissolved)
• Being Alive (now maintained by another webmaster)
• Monterey's Gay Homepage (January, 1996)
• Monterey County AIDS Project (since redesigned)
• All American Loan Services (July, 1996)

Software Used in Production

• Digital Video: Apple Final Cut Pro, Adobe Premiere
• Paint and Drawing Programs: Adobe Photoshop (Mac/Win), Adobe Illustrator, Fractal Painter
• Digital Audio: Apple Soundtrack Pro, Digidesign Sound Designer II, Macromedia Soundedit 16
• Multimedia Authoring: Macromedia Flash (Mac/Win) Macromedia Director (Mac/Win), Macromedia Authorware (Mac/Win)
• Desktop Publishing: Quark XPress, Adobe PageMaker
• HTML: Macromedia DreamWeaver/Homesite/BBEdit
• PDF: Adobe Acrobat
• Clerical Software: Microsoft Excel/Powerpoint/Word/Project

Education

Bachelor of Arts, Film Production (incomplete)
University of Southern California, Los Angeles
January 1986 - January 1990